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Adam Learns notes

Marketing a game

Foreword

Section titled Foreword

I’m not an expert. These are just things that I think were important enough to write down.

Presentation

Section titled Presentation
  • Your Steam page’s screenshots should be some combination of fun, exciting, and informative. If a screenshot looks bland or boring, it won’t convince people to try the game.
    • Try to make the screenshots distinct. You don’t need three shots of the same battle.
    • Zoom in on important things so that there isn’t a lot of dead space. Maybe even edit the game/UI to put things closer together if you need to put more on the screen at once.
    • Put recognizable systems up-front, e.g. experience points, damage numbers in combat, buying/selling. These will help set expectations.
    • For Steam, you can’t include captions in the screenshots (reference), so try to make sure the screenshots speak for themselves.
    • As always, look at what other games do! Find a similar game and see what they chose to show off.